Adversarial Software

Adversarial, evolutionary software is here—driven by AI.

Much like we see in nature, software will now "fight" against other software, all striving for the sunlight of customer attention.

Platforms will adapt increasingly adversarial approaches as competition increases in the decades to come.

As one platform finds growth or retention hacks, others will automatically measure, evolve & deploy them.

It's the first time in history that software will feel like a living organism, constantly evolving itself to survive and thrive.

Agents are just the beginning; a single cog in the greater machine. Software development itself will need rethinking.

-- Rob